Self-Promotion
for Artists
5 STEPS
for artists: painters, photographers,
sculptors, illustrators, and other creators
teaching the basic techniques and secrets of
ART MARKETING for self-promotion, better exposure,
and art-sales.
Author's guide developed
by KATERINA TOUCHON -
ART MARKETER
with 12 years of experience
About
the program
ONLINE
5 STEPS
1-1,5 h./step
PRESENTATIONS, ADDITIONAL MATERIALS, CHAT
THIS PROGRAM IS FOR
Beginners
in Marketing
Emerging and
Mid-career
Painters
Photographers
Sculptors
Illustrators
Ceramists etc.
Assistants
of the artists
Managers
Agents
Galleries
willing
to promote their
artists
WHAT YOU'LL LEARN WITH FRWART
FRWART will give you STEP-BY-STEP
INSTRUCTIONS and SPECIFIC
RECOMMENDATIONS
on all the necessary promotional tools
FRWART will reveal to you
REAL MARKETING SECRETS
used by SUCCESSFUL
COMMERCIAL BRANDS,
rarely known to artists
FRWART will teach you how
to STAND OUT,
participate in EXHIBITIONS,
ART FAIRS and SELL
your works BY YOURSELF
FRWART will teach you to
THINK LIKE A MARKETER,
GALLERIST, PR AGENT,
DEALER and BUYER
5 Steps
Step 0
ART MARKETING AND PERSONAL BRAND
Introduction. Modern art market. New opportunities for artists.
Art marketing and its tools. Personal branding.
Your goal and motivation in Art
Step 1
HOW TO START SELF-PROMOTION
Your uniqueness, audience, mission.
The very first marketing tool
Step 2
YOUR PERSONAL BRAND. "INSIDE". DOCUMENTS
All texts and documents you need: About the artist, Biography,
Artist Statement, CV, Portfolio, Art inventory,
Price list
Step 3
YOUR PERSONAL BRAND. "OUTSIDE". PRICING, IMAGE, VISUAL CONTENT
Pricing. Your image and its components.
Visual content (photos, videos, style, etc) and how to prepare it
Step 4
BASIC TOOLS OF SELF-PROMOTION
Business cards, catalogs, website, email newsletters, choice of social media, etc. Content for social media. Advertising
Step 5
13 steps to a professional Instagram account
Reviews
Summary of the most significant aspects for an emerging artist! It's very important! If I had learned all this 4 years ago, I think my development would have been more rapid. I am sure that for beginners this course is full of useful information!
It gets immediately clear that the curator is a professional and understands what she is talking about. You can see it in the examples and in the details as Katerina explains each paragraph. All blocks have a lot of information, there is no such thing that one block is stronger, the other is weaker. And it can be useful for the entry-level self-promoters as well as for more or less experienced - there is enough information for everyone.
I want to thank Katerina for her openness, honesty, and a huge influx of new knowledge! I took several courses on the promotion of art, but it was not at that level! During the course, I managed to conclude one contract with an online store of VIP products. Anв also negotiations to sign a partnership with one of Moscow's top galleries are on the way. Thanks a lot!
Irina Nuzhdina
@irinanuzhdina_art
Painter
Valentina Kursova
@kursovavalentina
Photographer-abstractionist
Konstantin Isaev
@isaevart
An Artist's Agent
Choose your plan
For Those Who Love Working at Their Own Pace
$250 ($50/per class) + Step 0 for FREE
-
5 steps + 1 step for FREE
-
3 weeks of the program, 2 times per week
-
Personal Account on frwart.com
-
6 Zoom recordings of each class
-
45 days ̶9̶0̶ ̶d̶a̶y̶s̶ ̶/̶ ̶U̶N̶L̶I̶M̶I̶T̶E̶D̶ access to them
-
6 specially prepared presentations on each step
-
Additional helpful materials that you can download and have FOREVER
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Homework recommendations for each step
For Those Who Need Guidance And Support Along The Way
$500 ($100/per class) + Step 0 for FREE
ONLY 5 PLACES
BASIC PACKAGE +
-
90 days / U̶N̶L̶I̶M̶I̶T̶E̶D̶ access to Zoom recordings
-
Homework check by the curator
-
Private group chat with the curatorial support and an ability to communicate with other members
-
Specially designed memo for all steps of the program
-
70-page Digest of Marketing tips “Self-promotion for artists. Part 1”
-
Check-list “What You Need To Sell Online”
-
Check-list and Recommendations “How to Write an Artist Statement”
-
Personalized certificate upon completion of the program (upon request)
For Those Who Want The Professional Consulting And
Maximum Outcome
$1 000
ADVANCED PACKAGE +
-
UNLIMITED ̶4̶5̶ ̶d̶a̶y̶s̶ ̶9̶0̶ ̶d̶a̶y̶s̶ access to them
-
6 specially prepared presentations on each step that you can download and have FOREVER
-
Individual analysis of your career
-
Personal consultation of the curator Katerina Touchon in the format of a 1.5-hour ZOOM meeting, when we can go through any questions you are interested in, like: "Which direction to move in?", "What strategy is better to apply?", "Which galleries or brands to collaborate with? "Strategy for your Instagram account", "Recommendations on finding your unique style", "Recommendations on writing an Artist Statement", "Compiling a letter of application to a gallery or for a project".
-
Recommendations and contacts of specialists for the development of your art career in the direction that we determine
Book-Digest of
Marketing Tips
51 practical marketing tips on the most significant topics in the art
Self-Promotion
for Artists
The Book-Digest «50(+1) marketing tips #FRWART. Part 1»
is developed specially for artists, photographers, sculptors, illustrators and creatives and contains
51 practical marketing tips on the most significant topics in Art:
● how to find your unique style ● how to write an Artist Statement ● how to promote on Social Media
● how to create an appealing content ● how to sell online ● and also lots of other information about collaborations, galleries, agents, sales and art in general.
! The Digest was developed as a part of the "Self-Promotion for Artists" online-guide and is the most effective in combination with it
!! If you notice an error and want to report it, we will be very grateful for your email or chat message. THANKS!
About Your Curator
The mission of the program I've developed and my mission as the curator - to share my professional experience and the result of more than 10 years of marketing and PR practice in cultural and art projects of various sizes ranging from large state festivals to chamber private projects.
I have developed an easy-to-follow online guide to help artists promote themselves and get the exposure and income they deserve. These knowledge, tools, practices, life hacks and tips will replace a need in PR specialists, agents, dealers, galleries so you can present and sell your works more successfully than anybody else. And once you follow these steps, you’ll become even more successful.
Someone else
taught you Art.
I'll teach you
what to do next!
Professional experience
-
More than 10 years of marketing and PR experience in the fields of arts and culture
-
Public, private, and own projects:
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Annual street art festival MOST
-
International Museum Festival «Intermuseum»
-
Association «Moscow City Galleries Network»
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Project with The State Russian Museum in Saint Petersburg
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Full management of the commercial and art areas of the art center EXPOSED
-
Pow Wow Long Beach (street art), NCSFest Huntington Beach (cartoons), Musica Angelica Los Angeles (classical music concerts) projects
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Launching my own online and offline project S E L E C T I O N Art Show in LA
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Work with artists from the USA, Great Britain, Japan, Republic of South Africa, Indonesia, Iran, Vietnam, Russia, Belarus, Ukraine, etc.
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Art collaborations with commercial brands: Schwarzkopf, Calvin Klein, Phillips, BMW, Dulux, Cosmopolitan, Swatch, Jules Pansu, Dot, banks, retail chains, etc
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Launch of the FRWART | Artists Promotion in 2020
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Sold thousands of dollars worth of art since I moved here from Europe, without any connections and only by using the tools I'm sharing in the program!
-
Katerina Touchon
"
